Festive Fundraising with Heart
The inspiration behind this incredible partnership stems from a deeply personal connection. When a young customer who loved visiting their local store became very ill, the Petworld team stepped in to help the family bring home a much-loved pet. Knowing that LauraLynn was providing care and support to the child and their family during such a difficult time inspired the Petworld team to give back, ensuring other families facing similar journeys would also be supported.
Creating a Legacy of Kindness
Since 2021, Petworld has embraced LauraLynn’s Christmas Jumper Day, extending the festive fun throughout the entire December shopping period. Staff proudly wear their festive jumpers, engaging customers in friendly conversations about LauraLynn’s work.
By focusing on one of their key strengths – excellent shopping experiences for their customers - Petworld transformed a simple Christmas Jumper Day into an incredible legacy of support for children’s hospice care in Ireland.
A Partnership That Matters
Reflecting on the impact of the campaign, Petworld Regional Managers Therese McGrath and Kieron Lewis shared:
"Our customers really got behind it, and it’s something our staff felt proud to be part of as well. For staff, it creates pride and lifts the mood during a busy time of year. And for the business, it strengthens customer trust in a genuine way because customers love being part of something that matters. It turns an everyday visit into something bigger than just a purchase."
Thank You
Everyone at LauraLynn would like to extend a huge thank you to the management, staff, and customers at Horkans Group and Petworld for their incredible generosity – you are doing something very special for children and families when time is precious and every moment counts.
